Lidl Cyprus Embraces a Sustainable Future
On a pivotal day for sustainability in the retail sector, Lidl Cyprus gathered key figures at the Lidl Food Academy in Nicosia to share its forward-looking vision. The event, held on March 21, 2024, welcomed the presence of Minister of Energy, Trade and Industry Giorgos Papanastasiou, alongside other dignitaries, partners, and members of the press.
The spotlight shone on Martin Brandenburger, Lidl Cyprus Board Chairman, as he unveiled the company’s strategic blueprint aimed at bolstering the Cypriot economy, society, and environment. Insights from the recent socio-economic impact study for the fiscal year 2022-2023 were also shared, highlighting the positive influences of Lidl Cyprus on the nation’s economic and social fabric.
Brandenburger’s address conveyed a message of dedication and ambition. “With consistency and passion for the ultimate, for progress and prosperity, we stand by consumers, the economy and our country,” he stated. The company’s three-year development plan was also revealed, which includes the launch of new stores and a hefty investment exceeding 30 million euros in its retail and distribution network.
Attendees were briefed on Lidl Cyprus’ financial year achievements, including a significant price reduction policy on numerous private label products and its recent accolade as the “No.1 company in Cyprus with the best value for money for the year 2023/2024” at the Best Buy Awards.
The event also served as a platform to showcase Lidl Cyprus’ unwavering commitment to sustainability.
With nearly 15 years of operation in Cyprus, Lidl has been forging strong community ties and striving towards a brighter future for both people and the planet. The company’s journey towards sustainability is not just a commitment but a testament to its corporate conscience.
