A Night of Style and Celebration at DKNY’s New Nicosia Store
The fashion scene in Nicosia received a glamorous update with the recent store opening of DKNY, the iconic New York brand known for its urban-inspired designs. Distributed in Cyprus by the Fais Group, DKNY celebrated the launch of its latest store with an event that encapsulated the essence of New York City – fashion, music, and fun.
The store opening also served as the launch pad for DKNY’s “Heart of NY Capsule” collection, which pays homage to the Big Apple’s unique style and dynamic energy. The collection represents a significant chapter in DKNY’s narrative, showcasing a reimagined version of the brand’s logo that captures the essence of New York City’s heart. This global campaign is headlined by Gen-Z supermodel Kaia Gerber, further cementing the brand’s appeal to a younger, trend-conscious audience.
The evening was elevated by the beats of popular DJ Vanesha Tiffany, who infused the party with energetic pop and dance music. Guests were treated to New York-style cocktails, each garnished with the distinctive DKNY logo, adding a branded touch to the celebratory drinks.
Highlighting the event was a “Heart Of New York” pop-up experience where attendees could immerse themselves in the new collection’s sports-inspired designs. The pop-up featured a mirror adorned with the DKNY Heart logo, perfect for polaroid photo opportunities. Key pieces from the collection, including bomber jackets, vests, baggy pants, crop tops, bags, and bucket hats, all bore the new HEART of DKNY logo, emphasizing the brand’s lifestyle aesthetic.
As the night concluded, guests left with not just memories captured in polaroid but also with exclusive DKNY tote bags and heart-shaped red chocolates as mementos. Among the notable attendees were Tasos Tryfonos, Giota Koufalidou, and Rena Demosthenous, among others.
The new DKNY collection is now available at the Nicosia store, situated on Archbishop Makarios III Ave., and at select retail locations. The Fais Group proudly represents DKNY in Greece, Cyprus, Romania, and Bulgaria, bringing this progressive American fashion brand closer to its international fans.
