Until recently, it seemed that foreign, well-sounding brands were the ultimate criterion for purchasing items, such as clothing priced between €100 to €500. The allure of international brands often led consumers to proudly display these logos on their attire, effectively turning themselves into walking advertisements. This trend was particularly noticeable during vacations, where swimsuits and T-shirts prominently featured brand names.
In Cyprus, being “modern” and trendy often meant favoring foreign and well-known names. This preference extended beyond fashion and into architecture. Eleftherias Square, for instance, was constructed by a foreign architectural firm. According to the Project Director’s reports, the project faced significant delays. Similar issues plagued other projects in the area, designed by foreign architects. Despite their appealing aesthetics, these projects were neither functional nor viable investments.
Local vs. Foreign Architects
Some local architects criticized these projects as “pigeonholes,” while others pointed out layout errors that rendered them non-functional despite their high sales prices of €3,500 per square meter. Local architects also have their share of wasteful designs. For example, the new offices in Nicosia for Town Planning feature an attractive ground floor that could accommodate at least 50 people but is used solely as a reception area. Government buildings often face similar issues, with costs ballooning to 11-12 times the initial estimates.
However, there are numerous successful projects designed by local architects, such as the Olympic Tower in Limassol and the Limassol Marina. These examples raise the question: why do we feel the need to rely on foreign names at the expense of substance and cost-efficiency?
While foreign firms are essential in areas where local expertise is lacking—such as golf courses and marinas—the primary responsibility should lie with local architects. They should not merely be formal attendees but should take on essential roles with significant responsibilities. There are established local and international rules governing such collaborations.
The Balance of Expertise
In some cases, local architects lack the experience to handle complex projects. However, this does not mean we should be seduced solely by well-known foreign names. Practical issues like functionality, cost, construction capabilities, and timelines should be prioritized over the allure of a prestigious name.
In instances where international architectural firms were involved, owners’ suggestions for cost reductions were often dismissed with an ultimatum: “either you accept the plan, or we leave.” This raises questions about who actually handles the work—often lower-level architects from regions like Asia, chosen for their low costs.
Having followed the real estate market for 44 years, it’s evident that both seasoned and young local architects offer functional designs within construction cost frameworks. Perhaps the former contractor of Eleftheria Square had a point, given the new +30% bids we’re hearing about now. Do these “foreign” names believe we are “suckers”?
Antonis Loizou F.R.I.C.S. – Antonis Loizou & Associates EPE – Real Estate Appraisers & Development Project Managers
