Google Rolls Out Changes for Users and Developers as EU Tech Rules Loom
Alphabet Inc.’s Google has announced a series of changes to its search results and app developer tools, in anticipation of the new European Union technology regulations designed to limit the power of major tech companies. The changes, which are aimed at complying with the Digital Markets Act (DMA), will affect how users and businesses interact with Google’s services.
The DMA, set to be enforced from March 7, targets ‘gatekeepers’ like Google, Amazon, Apple, Microsoft, Meta Platforms, and ByteDance’s TikTok, which control access to large user bases and business opportunities. These companies will be required to adhere to the new rules that seek to promote competition and reduce the dominance of Big Tech.
Google’s adjustments, some of which were initially announced in January for European users, have been refined following feedback from EU antitrust regulators, users, and app developers. The company revealed that the changes to search results would benefit large intermediaries and aggregators by directing more traffic their way, potentially at the expense of hotels, airlines, merchants, and restaurants.
In a significant move for user privacy, Google will now request consent from users to share their data across its products and services. This step is seen as a response to growing concerns over data privacy and the control users have over their personal information.
For app developers, Google is introducing new tools that will enable them to promote their products on third-party apps and alternative app stores. Additionally, developers will have the option to use billing systems other than Google Play’s billing system. A new program will also allow them to guide European users outside of the app to promote their products directly.
Furthermore, Google is launching data portability software in Europe this week. This software is designed to make it easier for developers to transfer user data to third-party apps or services, enhancing users’ ability to switch between platforms without losing their data.
These changes come as Google and other tech giants face increasing scrutiny over their business practices. By adapting its services to comply with the DMA, Google is taking steps to align with the new regulatory environment in Europe.
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